To be of service to others in a way that heralds creativity; to effect change without sacrificing hair follicles.
A QUT, RMIT and AWARD School graduate, Tony began his creative career in filmmaking before moving into advertising. His early work earned accolades including Best Student Film at the Australian Independent Film Festival and the 2019 SAE ATOM Award for Best Documentary.
Today, his practice stretches well beyond traditional art direction, spanning brand and creative strategy, integrated ATL & BTL campaigns, Social Always On, photo/videography, graphic design, experiential activations & more. Working across brands like Heinz, SEEK, Golden Circle, TikTok and Roborock, Tony takes ideas from strategy & concept through to production & delivery.
That breadth is probably a product of where he started. Filmmaking taught him storytelling, design taught him craft, and advertising taught him how to solve problems through creativity to make things people smile smugly about.
And when in doubt, Tony has one fairly convenient philosophy.
His name backwards spells “Ynot.”
He’s taken the hint. Will you?