[Some proactive escapades to whet thy appetite]
HEALTH GOV
In answer to the National Tobacco Campaign brief from RMIT, in which we were tasked to stop smoking habits through use of positive emotional appeal only.
MCDONALDS
THE PARTY THAT NEVER ENDS
THE PARTY THAT NEVER ENDS
To promote that everyone’s favourite restaurant is open 24/7, we developed a sponsored IG story that matched what young people were seeing at night. Recognising that their social feeds are filled with friends partying, clubbing and enjoying their evening, we unwittingly blended into their posts and invited viewers to also not miss out on the fun. By joining the one party that never ends.
Tasked with creating a print campaign that utilized their own images and the line ‘I’d Rather...’, this campaign promotes Death To Stock, a premium stock photo library, by spotlighting one simple insight: that creatives often waste more time searching for images than actually creating.